Programming Methodology

BRFit’s Programming

(347)-486-4122

team@BeastRiver.com

647 East 9th Street, New York, NY 10009

Check us out on Instagram @BeastRiver

$Where did Beast River come from? Probably about 5-6 years ago when we were first starting to use Instagram we asked our members to come up with a hashtag for the gym. @stgmj suggested #BeastRiver. We\'re still using it today. After deciding to deaffiliate we asked our members once more for feedback. What should we call the gym? After many submissions and multiple rounds of voting we landed on Beast River Fitness. The logo like Beast River Fitness is the result of a community driven process. Just like the gym. Thank you so much to everyone who contributed throughout the process. We\'re very happy with the result. #BeastRiver #EastVillage #NYC$
$To our Beast River Fitness community, • We cannot thank you enough for your support of our fundraiser WOD this past weekend, benefiting the NAACP Legal Defense Fund (@naacp_ldf). We chose this organization because for over 75 years they\'ve fought for something we care deeply about: racial justice. • That\'s why we were honored to personally contribute $1,100 on behalf of ourselves and our business. We couldn\'t be more thrilled to share that, thanks to the additional contributions of many of you, we have raised a total of $2,000!🌟 • While we\'re proud of this figure, we are well-aware that this is only the beginning. We have more to do to act on our commitment to inclusion and racial justice—and look forward to continuing this journey alongside you, our members. In the immediate term, our efforts are focused on continuing the process of disaffiliation from CrossFit, which has proven to be a brand and name we can no longer associate ourselves with in good conscience. We are also focused on ensuring Beast River Fitness opens stronger than ever when the time is right so that we can do more events like this in the future. • Our core values—INTEGRITY, SAFETY & FUN—will continue to guide these efforts. Again, this truly is the beginning and we can\'t thank you enough for your support of Beast River Fitness. • In health, Melissa & Eric$

Beast River Fitness | The East Village's Fittest Gym